Case Notes: Membership Campaign

Posted by on Jul 20, 2014 in Case Notes
Case Notes: Membership Campaign

 

Membership Campaign Case Notes:

The 82nd Avenue of Roses Business Association was implementing a membership campaign. This site was created as a way to create an online presence for the campaign. The top priorities for this site were that it provide information about the benefits of membership, showcase the community involvement of the association, and create an online tool for the membership coordinator.

The concept focused on the business association as the representative voice of the district and included collateral print material in booklet form. The membership coordinator used the booklets as a handout at initial contact with potential members, which provided contact information and drove traffic to the campaign website. This project met deadlines and stayed on budget.